29 | 06 | 2012
ILAS hosts Jacques Séguéla in Naples

"As we move into the new century, we are shifting from a mass society to a society of individuals, while our mass communication turns into personal communication. Better yet: every citizen is now a medium in themselves, as long as they are given the means."

On Friday, June 29th in Naples, a highly anticipated event by ILAS - Istituto Superiore di Comunicazione - exclusive to Italy: a free seminar on communication with Jacques Séguéla. Everything is ready to welcome one of the greatest advertisers in the history of communication, founder of Euro RSCG, one of the world's leading agencies, and author of texts that have become part of the industry literature, including, just to name a few, "Hollywood Washes Whiter" and "President for Sale".



In the Aula Magna of the University of Suor Orsola Benincasa, which will host the event, Séguéla will continue the discussion started in the book "President for Sale", where with D.P. Dégo, an artist and intellectual with great cultural and civil commitment, he outlines an extraordinary analysis of communication with a novel vision of the near future. A key highlight, following the screening of the video "Le pouvoir dans la peau", will be the conversational format that will engage the audience and students in Jacques Séguéla's communication concept. After greetings from the Rector of the University of Suor Orsola Benincasa, Professor Lucio D'Alessandro, and introductory remarks by Maddalena della Volpe, Professor of Strategic Communication at UNISOB, and Fulvio Iannucci and Bruno Ballardini, ILAS Communication Professors, the event will delve into particularly interesting moments. Fausto Lupetti, an enlightened communication publisher who contributed to the realization of the event, will also be present.




Bob Noorda, Milton Glaser, Gavino Sanna, Annamaria Testa, and soon Jacques Séguéla are among the most prestigious and representative names in the global advertising scene. We at ILAS are truly proud to have hosted them in Naples, along with dozens of other communication professionals, exclusively for our students and for the benefit of the entire community of industry experts who have been able to meet them for free over the years. It is no coincidence that ILAS has once again won the Golden School Trophy, the award for the best communication school in Italy at the XI Spot School Award - Mediterranean International Prize: a recognition and encouragement for our school's efforts to always offer the best to its students.


The cover of Jacques Séguéla's famous book "Don't Tell My Mother I Work in Advertising... She Thinks I'm a Piano Player in a Brothel".


Join us on Friday, June 29th at 9:00 AM at the Aula Magna of the University of Suor Orsola Benincasa - C.so Vittorio Emanuele, 292 - Naples for the event of the year promoted by ILAS: Jacques Séguéla in Naples.
Online booking is already active, follow the link to reserve a free spot.

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