Paolo Falasconi //
I vincitori di BeCycle, il contest di Pubblicità 2016
Proclamati i vincitori del contest sulla mobilità sostenibile per gli studenti di Pubblicità.
La fotografia sarà protagonista assoluta alla ilas giovedì 7 aprile.
Robert Herman |
EDUCATION Creative Capital/LMCC Artists Summer Institute, 2013 School of Visual Arts Masters of Professional Studies in Digital Photography July 2009 New York University B.F.A. Film Production, School of the Arts, January 1979 Boston University 1973-1975 MONOGRAPHS The Phone Book, Schiffer Publishing Ltd. October 2015. Foreword by Mary Ann Lynch Design by Nick Phillips for Phink The New Yorkers, Proof Positive Press, March 2013 (Second printing March 2014) Foreword by Sean Corcoran, Essay by Stella Kramer Design by Patricia Fabricant PUBLIC COLLECTIONS PRINTS George Eastman House, Rochester, NY Telfair Museum of Art, Savannah, GA THE NEW YORKERS-Book (selected permenent collections) Columbia University International Center of Photography, New York, NY Museum of Modern Art, New York, NY NYU Abu Dhabi, UAE Savannah College of Art and Design Skidmore College University of Michigan University of Southern Californa PRIVATE COLLECTIONS The Bisys Group New York, NY Columbia-Presbyterian Medical Center, New York, NY T J De Bow Ltd New York, NY Diet - Exercise Connection, Brooklyn, NY Amy and Roger Faxon CEO - EMI Music Publishing, New York, NY Pedro Gadanho, Curator, Museum of Modern Art, Contemporary Architecture and Museum Design, New York, NY Charles Giuliano, Boston, MA Institute of Community Living New York, NY Breuk Iversen, Disciplined Beauty Design Fred A. Levine, Esq Marriott Hotels, San Antonio, TX Joshua Marston Brooklyn, NY MegaVision Brooklyn, NY New York City Health and Hospitals Corporation Elmhurst Hospital Center, Queens, NY Thomaston-Upson Arts Council Thomaston, GA Westin Hotels and Resorts, Ft. Lauderdale, FL Nancy E.Wolff, Esq. ARTIST’S TALKS & PANELS Kinokuniya Books, New York, NY March 2015 Islip Art Museum, Mash UP! September 2014 School of Visual Arts i3 Lecture Series June 2014 Flash Forward Festival -The Magenta Foundation Publish Your Own Photo Book, with Elzabeth Avedon, modertor and Craig Cohen and Janette Beckman panelists Boston, MA 2014 New York Public Library, Mid Manhattan Branch, New York, NY 2013 Greenwich Village Society for Historical Preservation, New York, NY September 2013 APA Lecture Series at the Apple Store, Soho, NY June 2013 Istanbul Photography Museum May 2012 Soho Photo Salon February 2012 HONORS AND AWARDS Foreword Reviews Book of the Year Finalist, Photography Category2014 London Festival of Photography International Street Photography Award - shortlisted 2012 Fotovisura Grant “Does size matter?” Honorable Mention, 2011 ArtistsWanted/Exposure 50 Exceptional Photographers 2010 School of Visual Arts Innovation in Photography Award 2009 PX3 Prix de la Photographie Paris People’s Choice Award, Fine Art Professional Book Proposal, 2nd Place, Paris, France, 2008 New York State Education Department, Small Business Grant, Brooklyn, NY, 2008 Alitlia Airlines, Alitalia per L’arte Rome, Italy 2007 Pike County Historical Society, “Slow Exposures” Juried Art Exhibition 1st Prize, Concord, GA, 2003 Photographer’s Forum Magazine, Best of Photography Annual, Santa Barbara, CA,1997 Brooklyn Botanic Gardens, Juried Art Exhibition, 2nd prize Brooklyn, NY, 1996 New York State Education Department, Small Business Grant, Brooklyn, NY, 1997 Brooklyn Botanic Gardens, Juried Art Exhibition, 1st prize, Brooklyn, NY, 1994 ARTIST’S TALKS & PANELS Kinokuniya Books, New York, NY March 2015 Islip Art Museum, Mash UP! September 2014 School of Visual Arts i3 Lecture Series June 2014 Flash Forward Festival -The Magenta Foundation Publish Your Own Photo Book, with Elzabeth Avedon, modertor and Craig Cohen and Janette Beckman panelists Boston, MA 2014 New York Public Library, Mid Manhattan Branch, New York, NY 2013 Greenwich Village Society for Historical Preservation, New York, NY September 2013 APA Lecture Series at the Apple Store, Soho, NY June 2013 Istanbul Photography Museum May 2012 Soho Photo Salon February 2012 WORKSHOPS Cape Cod Museum of Art Phone Photography August 2015 New York Photo Stories, Streets of Naples, Four-day intensive street photography workshop. Shooting, editing, Adobe Lightroom and final printed portfolio, Naples, Italy April, 2015 SOLO EXHIBITIONS 2013 Museum of Modern Art, A Waking Dream Cartagena, Columbia 2012 Indiewalls Color The Vinatta Project, New York, NY Indiewalls It’s a “Hipsta” World The Bean, New York, NY 2008 Alitalia Airlines The Michelangelo Lounge JFK International Airport, Queens , NY 2007 Henry Gregg Gallery New York Landscapes of Robert Herman Brooklyn, NY Alitalia Airlines sala Borromini, Terminal B, Aeroporto “Leonardo da Vinci” Rome, Italy Alitalia Airlines The Michelangelo Lounge JFK International Airport Queens, NY 2002 Thomaston-Upson Arts Council Thomaston, GA Mercury Lounge 40 North x 73 West Savannah, GA McCaig-Welles Gallery Brooklyn, NY 2000 Paul Weinschenk Gallery Color Photographs, New York, NY 1999 Workbench Solar Panels New York, NY 1998 Workbench New York, NY Cooper Gallery Surface Tension, Jersey City, NJ 1996 The Gallery Cafe at Mayer, Brown and Platt New York, NY 1996 Workbench New York, NY 1995 Belanthi Gallery Brooklyn, NY 1990 Dance Space New York, NY FILMS Sylvie went shoping writer, director, editor Quicktime 3min 37 sec color 2009 Dance Film camera, director, editor 9 min 16mm color 1982 Pizza with Bogie writer, director, co-editor, 12 minutes 16mm color 1981 COLLABORATIVE PROJECTS Remarked Upon Book with Laura Minchella curated by Robin Ross, Brooklyn, NY 2008 City Without Walls The Notes photo collage with Ginger Andeo, Chuck Glicksman and Jim Papoulos 2005 FESTIVALS The New York Times Lens Portfolio Review 2014 Powerhouse Portfolio Review Brooklyn, NY 2009 Powerhouse Portfolio Review Brooklyn, NY 2007 Rhubarb Birmingham, England 2005 GROUP EXHIBITIONS 2015 Storefront for Art and Architecture Trans New York, NY Housing Works Design on a Dime New York, NY Umbrella Arts, Off the Grid, New York, NY 2014 Umbrella Arts, Kids, (not cute), juried by Harvey Stein, New York, NY Islip Art Museum Mash UP! Islip, NY Art in a Box at Masters and Pelvin Gallery Annual Holiday Party and Art Sale New York, NY A Smith Gallery Hipstamatic juried by Mario Estrada, VP Special Projects, Hipstamatic, Johnson City, TX 2013 see me Exposure 2013, Long Island City, NY Brooklyn Waterfront Arts Coaltion, Wide Open 4, Brooklyn, NY curated by Carrie Springer, Whiney Museum of American Art 2012 Istanbul Photography Museum, New Yorkers Istanbul,Turkey Storefront for Art and Architecture 2012 SPRING BENEFIT, RED/READ, New York, NY 2011 Curatenyc, Rush Art Gallery, New York, NY Slideluck Auction and Fundraiser, New York, NY Art Most Fierce - A Decade of Photography in the aftermath of 9/11 curated by Ruben Natal San-Miguel 2010 Slideluck, Auction/Fundraiser New York, NY Young Photographer's Alliance, Auction and Gala New York, NY Henry Gregg Gallery, In the Zone Brooklyn, NY Brooklyn Waterfront Artists Coalition Wide Open, Brooklyn, NY ASMP at VERGE Photographers for Haiti, New York, NY Slideluck/Potshow, Rochester, NY 2009 Young Photographer's Alliance, Auction New York, NY School of Visual Arts, Surface Tension New York, NY Slideluck/Potshow SFII San Francisco, CA 2008 ArtOBAMA An auction to raise funds for the Obama campaign Brooklyn, NY 2006 Los Angeles Center for Digital Art, Snap to Grid, Los Angeles, CA Brooklyn Waterfront Artists Coalition, Feast for the Eyes, Brooklyn, NY Art Gotham Summer Thunder New York, NY Brooklyn Waterfront Artists Coalition, Pier Show14 Transformations, Brooklyn, NY 2005 Art Gotham Visions Red New York, NY Art Gotham Contrast New York, NY Art Gotham Spring Blues New York, NY Williamsburg Art & Historical Center Secret Affinities, Brooklyn, NY curated by James Pinney 2004 Gallery Boreas, Winter Solstice II Brooklyn, NY Pike County Historical Society, Slow Exposures jurors: Corrinne Adams and Susan Todd-Raque Brooklyn Waterfront Artists Coalition, The Water Show, Brooklyn, NY NURTUREart Horizontal Waves curated by Robin Dann and Robert Herman, Brooklyn, NY Brooklyn Waterfront Artists Coalition, Pier Show 12, Brooklyn, NY 2003 Pike County Historical Society, Slow Exposures Zebulon, GA jurors: Jan Fields, Pat Hankins Pinnacle Gallery, Southern Exposures Savannah College of Art and Design, Savannah, GA The Red Gallery, Kaleidoscapes Savannah College of Art and Design: Savannah GA, The Savannah Gallery Kaleidoscapes Atlanta, GA The Red Gallery Red on Red Savannah College of Art and Design:, Savannah, GA The Savannah Gallery Red on Red Atlanta, GA 2002 Brooklyn Waterfront Artists Coalition, Small Works,Brooklyn, NY New School England School of Art and Design, The 9/11 Project, curated by Charles Guliano, Boston, MA Diesel Gallery, The Water Show Brooklyn, NY Diesel Gallery, Inaugural Exhibition Brooklyn, NY The Brooklyn Waterfront Artists Coalition, Pier Show 10, Brooklyn, NY The Museum of Modern Art, Life of the City New York, NY 2001 The Brooklyn Waterfront Artists Coalition, Small Works, Brooklyn, NY Columbia-Presbyterian Medical Center, New York, NY The Brooklyn Waterfront Artists Coalition, Pier Show, Brooklyn, NY 2000 Times Square Gallery, The Love Show curated by Cyn McClean, New York, NY 1999 Howard Yezerski Gallery Paper Prayers, curated by Tom Grabosky, Boston, MA Get Real Art, New York, NY Times Square Gallery, Through the Lens New York, NY curated by Cyn McClean Galpagos, Familiar Strangers Brooklyn, NY Brooklyn Waterfront Arts Coalition, Pier Show 7, Brooklyn, NY Barbara Ann Levy Gallery, The Red Show New York, NY 1998 The Rotunda Gallery, Five & Ten, Brooklyn, NY The Holland Tunnel Gallery,100, Brooklyn, NY The Brooklyn Waterfront Arts Coalition A Place In It Brooklyn, NY Ridge Gallery, Quality of Life in New York City New York, NY United Water, Jersey City, NJ curated by Stephan Shedrowitz 1997 New Century Artists Gallery, Americascapes, NewYork, NY 1996 Brooklyn Botanic Gardens Brooklyn, NY 1994 Brooklyn Botanic Gardens Brooklyn, NY 1992 Synchronicity Space, New York, NY 1989 PS 122 New York, NY 1986 PS 122 New York, NY The Maine Photographic Workshop Annual Show, New York, NY COMMISSIONS Workbench, New York, NY 1999 Workbench, New York, NY 1998 Workbench, New York, NY 1996 Dan River, New York, NY 1989 BIBLIOGRAPHY see also PRESS. REVIEWS LINKS *(reviews) acurator: Robert Herman: The New Yorkers by Julie Grahame June 17, 2013 The New York Times: Lens: A View From Inner Turmoil by John Leland, June 13, 2013 CurbedNY: From Graffiti to Gentrification by Hana R. Alberts, May 31, 2013 The New Yorkers by Robert Herman, text by Sean Corcoran & Stella Kramer Proof Positive Press, 2013 HC 8.5” x 11” 128 pages, w/ 88 color illustrations. ISBN: 978-0-615-73491-0 Lenscratch: Robert Herman: The New Yorkers November 1, 2012 Fotovisura Magazine: Visura Spotlight: Princess, September 12, 2012 Istanbul Photography Museum: New Yorker Kent Vatandasligi/Around The Urban Citizenship Concept, Catalogue May 2012 Best of Photography in America Volume 2 Kennedy Publishing 2011 acurator: Robert Herman: South Africa. January 2011 Stellazine: "Robert Herman talks about the New Yorkers" Interview by Stella Kramer May 27, 2010 SharperNewYork: "Robert Herman talks about the New Yorkers" Interview by Stella Kramer May 27, 2010 189: "New York by Robert Herman" Posted by Mark Robinson on April 21, 2010 Featureshoot Photo Blog Allison Zavos, "Robert Herman, New York" April 6, 2010 Double Exposure, Robert A.Schaefer, Jr. "Sylvie went shopping, An Interview with Robert Herman" October 15, 2009 1000 Words Photography Magazine/Blog Tim Clarke “goodbye to frankie” February 2, 2009 *Alitalia Ulise, Rome, Italy Filippo Cellini, “Herman: Flash Sulla Vita” April 2008 *The Newark Star Ledger, Newark, NJ, Dan Bischoff, “Gallery’s title couldn’t be more fitting” May 13, 2005 11211 Magazine, Brooklyn, NY Kaia Monroe, "Curators Grow in Brooklyn" July-August 2004 *Savannah Morning News, Savannah, GA, Allison Hersh "SCAD photography exhibit focuses on the South" June 22, 2003 *Savannah Morning News, Savannah, GA, Allison Hersh "Paint the town red” March 9.2003 *Savannah Morning News, Savannah, GA, Allison Hersh “New York, New York” December 22, 2002 11211 magazine, Brooklyn, NY “Authenticity” Interview by Robin Ross Nov-Dec 2002 Coastal Arts and Antiques, Savannah, GA, November 20, 2002 *NY Arts- Breuk Iversen, “The Hall of Art” New York, NY NY 1 News Arts Segment “ Life of the City “ exhibition Photograph featured during an Interview with Peter Galessi, Curator of the Department of Photography, MoMA March 22, 2002 Brooklyn Information and Culture Calender: A Place Called Brooklyn: Literary and Photographic Interpretations-2002 The Holland Tunnel Gallery, Brooklyn, NY, 100, Exhibition Catalogue *The Newark Star Ledger Mitchell Seidel, “For this shooter, it’s all in the details January 7, 1998 Photographer’s Forum Magazine, Best of Photography Annual 1997 The Arthur Kaplan Company, New York, NY “Heat Wave” poster, 1989 Photographer’s Forum Magazine, Best of Photography Annual 1987 Photographer’s Forum Magazine, Best of Photography Annual 1986 |
Mangiare con gli occhi non è solo un’espressione linguistica carina. Affatto. Le papille gustative e la saliva si attivano già solo guardando qualcosa. Un po’ come se il corpo si preparasse a mangiare ed il cervello a determinare un certo gusto o piacevolezza. Oggi il mondo del food e della ristorazione è sempre più complesso e ricercato, perché si, toglieteci tutto, ma non il magiare!
Sei italiani su cento sono vegetariani o vegani. In tutto si contano 3 milioni di vegetariani e 600 mila vegani con un trend in grossa crescita.
Mangiare vegetariano è sempre più attrattivo anche per coloro che non sono vegetariani, ma che hanno un approccio consapevole alla dieta sana.
Un’ampia fascia di mercato cerca qualcosa di appetibile alla vista, che possa essere invitante e seduttivo, che abbia un ottimo sapore, che sia facile e veloce da consumare ed economicamente sostenibile, buono anche rispetto alla qualità delle materie prime impiegate, per soddisfare il desiderio sempre maggiore di un ritorno al naturale e al salutare.
brand image:
- naming
il naming dovrà comunicare con immediatezza le caratteristiche del ristorante e dovrà essere studiato strategicamente affinché possa adattarsi a tutte le forme di comunicazione.
- progettazione del logo (facoltativo)
campagna pubblicitaria di lancio:
- manifesto cm 100x140
- annuncio stampa cm 21x29,7 (comprensivo di bodycopy)
- adwords banner pixel 336x280 (comprensivo di call to action)
Il principale obiettivo è costruire l’immagine di marca in maniera fortemente iconica, distintiva e caratteristica per favorire la reputazione e la fidelizzazione attraverso la condivisione con il consumatori dei valori e della filosofia del brand. Il fast food deve essere luogo in cui viene consumata un’esperienza multisensoriale piecevole, confortevole ed emozionale. L’immagine del brand deve comunicare ed esaltare le caratteristiche di genuinità, semplicità e rispetto per la natura con un look appetibile e contemporaneo.
Un luogo dove il cibo diventa esperienza consapevole di consumo intelligente dove spiccano le caratteristiche dello stile veg: genuinità, semplicità, benessere e rispetto per la natura.
Il target è rappresentato da giovani e adulti di età compresa tra i 20 e i 50 anni, residenti nei centri urbani. Easy-chic. Sono attenti alle tendenze, edonisti, ma sensibili ai temi ambientali e sociali. Cercano la genuinità, il benessere e un senso ampio di gratificazione personale attraverso l’equilibrio psico-fisico.
Prodotti veloci da consumare, 100% veg, sani e genuini in un ambiente informale, dinamico.
Lo stile grafico deve racchiudere tutte le caratteristiche ed il valori del brand con un mood semplice ma non banale. Diretto, spontaneo, fresco. Il tono sarà confidenziale, moderno e trasversale, ironico ed iconico, irriverente se ben bilanciato da una rassicurante tradizionalità che sussurra ai ricordi del passato.
SCHEDA SINTETICA
Data: 16 marzo 2016
Orario: dalle 13,00 alle 20,00
Location: Ilas, via de Gasperi, 45 / 80133 Napoli
Docente: Martin Benes / Adobe Acp e Photoshop beta tester
Attestato: Ilas
Quota di partecipazione: euro 100,00 iva compresa
Quota ridotta studenti e diplomati ilas: euro 75,00 iva compresa
Italy / Napoli
tel(+39) 0814201345
fax(+39) 081 0070569
Segreteria studenti segreteriailas
Italy / 80133 Napoli
Via Alcide De Gasperi, 45
Scala A
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